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What if the toughest path was actually the fastest route to everything I’ve ever wanted? More time. Deeper connections. A flourishing business. True peace of mind. It’s not a fantasy—it’s science. Using the proven neuroscience tools I reveal in this book, these results aren’t just possible—they’re predictable.
In Two Streets Named “Hard”, I share what I’ve discovered over 25 years of helping high-achievers escape burnout, overwhelm, and quiet dissatisfaction. As a business coach and Alaska-based entrepreneur, I’ve developed methods that empower people to build businesses that prosper, relationships that grow richer, and lives that finally feel congruent and fulfilling.
This isn’t a manifesto about hustle or grinding harder. It’s my guide to choosing the kind of “hard” that builds resilience, clarity, and unstoppable momentum—without losing myself in the process.
I’ve worn every hat—chiropractor, Bootcamp creator, speaker, coach, author, mastermind leader—and built the seven-figure businesses that trained thousands. But behind it all, I hit a wall.
God used a snowmachine accident, eighty extra pounds, a near-divorce, and fractured relationships with my kids to rewrite my story. I had built what looked unstoppable while it quietly broke me from within—until I chose to pivot. I made “myelinate the gap” my mantra, studied the brain, pressed into faith, and rebuilt around alignment, peace, freedom, love, and sustainable impact.
From that fire came Forged On Purpose™, Business Brain BootCamp™, and The Wealth & Freedom Collective™—frameworks that help women lead with clarity and spiritual authority instead of adrenaline and survival.
Today, I’m a faith-led business and lifestyle coach, author, strategist, adventure guide, wife, grammie, and loyal friend walking in wild freedom with God at the center. My marriage, health, family, and legacy are no longer separate from success—they define it.
Real freedom isn’t escape or arrival; it’s peace-drenched authority in action. To God be the glory, great things He has done and is doing—and your presence here is proof of that. ♥️
Ruggedly Sophisticated Woman: This isn’t just a woman’s leadership retreat—it’s a return to the woman buried under responsibility, pace, and proving. Step into untouched wilderness that doesn’t just take your breath away—it gives it back. With no service and no noise, you’ll find yourself surrounded by raw terrain, open water, endless beauty, and untamed adventure. Out here, it’s real people doing things they never thought they could. We hike, paddle, explore, and laugh until we cry.
We have the kind of conversations that change you from the inside out. And in the quiet, your instincts come back online. Your body exhales. Leadership starts to feel like yours again, instead of something you’re just holding together.
Ruggedly Sophisticated is a full-body recalibration through challenge, connection, and creation. You won’t just explore the wild—you’ll meet the most powerful version of yourself within it, supported by a seasoned female business coach. This is what executive coaching for women can truly look like—and this is what grounded presence feels like.
Reading about transformation is one thing. Actually living it? That’s where the magic happens and that’s what “Forged on Purpose” is all about.
I created this program because I’ve seen it time and again—people get excited about a book, feel that initial spark, but then struggle to turn those concepts into lasting change.
Transformation doesn’t happen through information alone. It happens through implementation, with support, and with having someone walk alongside you as you “myelinate the gap” between where you are today and where you want to be.
For the past 25+ years, I’ve coached entrepreneurs and business owners to break through their limitations and create EXTRAORDINARY results. Throughout that journey, I’ve developed powerful frameworks, transformative exercises, and deep insights about what truly creates lasting change.
“Forged on Purpose” represents the culmination of this work—where I’ve distilled my most powerful teachings, cutting-edge neuroscience research, and proven transformation techniques into one comprehensive system. This isn’t just a collection of ideas; it’s a carefully curated pathway designed to rewire your brain for extraordinary success.
I’ve spent countless hours refining this material, testing these concepts with clients who’ve achieved remarkable breakthroughs, and structuring everything into a format that creates REAL, SUSTAINABLE change. This is the work that’s transformed lives, rebuilt marriages, scaled businesses, and helped people reclaim their health and vitality.
Through a powerful blend of mentorship, neuroscience, and spiritual insight, I’ll help you clarify your message so your ideal clients arrive with ease. You’ll learn to lead from a place of peace so your decisions multiply profit without pressure, and to work in rhythm so your margin grows without adding more effort. Inside The Collective, transformation happens through both deep teaching and intentional connection—a sacred space where faith and strategy meet to support your highest calling.
Every other week, I’ll personally guide you through 90-minute sessions exploring The 10 Alignments—a framework I’ve developed that integrates neuroscience and faith to strengthen your mindset, refine your leadership, and cultivate sustainable growth rooted in peace and purpose. Alongside these gatherings, our quarterly Guest Expert Intensives feature faith-filled thought leaders, wealth mentors, and neuroscience experts who bring powerful tools and spiritual strategies for living and leading with intention.
Beyond our sessions, the Collective Community offers an ongoing network of women who think big, lead boldly, and rise without apology. It’s a sisterhood that celebrates your wins, offers clarity when you need it most, and keeps your vision alive through shared encouragement and accountability. You’ll also have the opportunity to join our Adventure & Restoration Retreats—Ruggedly Sophisticated Female™ experiences designed to awaken your courage, restore your rhythm, and reconnect you with your deeper purpose.
To support your growth, I’ll pair you with a Faith-First Accountability Partner, ensuring your walk of alignment is strengthened through companionship, consistency, and mutual celebration. And when it’s time for breakthrough, our Collective Hot Seats give you the space to be seen, sharpened, and supported with targeted feedback that accelerates your peace, profit, and purpose.
Together, these elements create a holistic journey of leadership and transformation—one that aligns your faith, your focus, and your future.
It’s truly a beautiful thing to fall in love with your life everyday and feel blessed at all the opportunities you have around you. If you’re looking for that I would suggest coaching with Dr Barbara Eaton. She took me from surviving and treading mud every day to living a life I only dreamed of!
Dr Ashley Wilcoxson, Founder/CEO, Arkansas
My business grew — AND my family got more of me too. I took 10 vacations in a single year, stayed debt‑free, and my company kept breaking growth records while I expanded my team.
Dr Jen Weida, Founder/CEO, Indiana
I highly recommend Dr Barbara and her business bootcamp. The system has made it easy to learn sales, finances, and business strategies—things I didn't learn in chiropractic school. My profits have doubled in certain months, and more people are reaching their health goals in my practice. If you are considering joining, then just do it! You won't regret the investment.
Dr Sarah Kalani Wharton, Founder/CEO, South Carolina
She teaches you systems that are easy to implement and make your life as a business owner much easier to navigate. This program is different in the best way; the group and community is so supportive and welcoming. I cannot recommend her guidance and the boot camp enough.
Dr Janina Duliunas, Founder/CEO, Ontario
I’ve been a member of her boot camp for about 2.5 years and all growth in my business is because of her and her tribe. The biggest change has been how she’s helped adjust my mindset to be in the best place to serve and grow. My practice has grown 40% this year, and her systems work for both my human and animal patients. Coaching with Dr Barb is definitely the best investment I’ve made for myself and my practice!
Dr Cass Thielen, Founder/CEO, Nebraska
Coaching has been a game changer for me as a business owner! The systems have made practice easier and more predictable. By using the referral systems, I’ve been able to reliably depend on internal referrals as my greatest source of new patients. Dr Barb has been the single most influential mentor, coach, and friend in my career and life.
Dr Micaire Hawkins, Founder/CEO, Northglenn
Dr Barb is amazing! With the help from her and the 56 Chiropractic Boot Camp, I was able to open my practice right out of school. I don't know what I would have done without the support of Dr Barb and the amazing tribe of doctors she has created. I also participated in semi-private coaching which gave me even more training to grow and sustain my practice!
Dr Haleigh Dixon, Founder/CEO, North Carolina
Joining Dr Barb's Bootcamp has been the single best decision I have made for my practice to date as her systems have truly streamlined how my practice runs. After a bad experience with another coach, her enthusiasm and content, including weekly calls and a panel of experts, were sensational. Each month since joining the Bootcamp has yielded more revenue than the last, and business is booming!
Dr Caitlin Sullivan, Founder/CEO, Chicago
Joining the Bootcamp is one of the best decisions I have ever made as it has changed my life both personally and professionally. Dr Barb has created more than just a program; she's created a community of individuals who offer continuous support and motivation. This is one of the most vital components to taking your practice to the next level!
Dr Robyn Hawkins Merritt, Founder/CEO, Georgia
I was hesitant to join, but biting the bullet and getting on a call with Dr Barb resulted in an absolutely amazing transformation. Dr Barb truly cares about your success and is always there if you need help. I highly recommend her! If you are on the fence about it....just do it.
Dr Renee Laframboise, Founder/CEO, Ontario
Dr Barb and her awesome team of coaches helped me learn so much, and her systems help me rock my day-to-day in the office like clockwork. I just started my own practice and have crushed my goals beyond what I could ever imagine! Joining her tribe was the best business decision I could have made by far!
Dr Katie Miles, Founder/CEO, North Carolina
Dr Barbara is such an awesome coach! The tribe that she has created in the Bootcamp is absolutely amazing and the content is unbelievable. The changes I saw in my practice were immediate and I continue to learn and improve.
Dr Natalie Moore, Founder/CEO, Texas
Dr Barbara’s bootcamp is truly one of a kind experience. THe constant support from Dr Barb and her staff and the other members of the bootcamp is beyond impressive. It’s more like a family than any other type of coaching I’ve seen.
Dr Elizabeth Bouse, Founder/CEO, Indiana
"Dr Barbara has helped me develop a strategy for thinking and myelinating the gap. She is so full of wisdom and faith."
- Dr Bobbie Atchley
"I am so thankful to Dr Barbara. She helped me solidify my business with solid systems that work smoothly even when I am away."
- Dr Liz Hoefer
"Thanks to Dr Barbara I have found so much healing. My relationships are forever changed and have so much joy in life."
- Dr Sara Perry Kunchik
"Dr Barbara helped me find a group of like minded women who strive for more and helped me realize that I am not alone."
- Dr Stacey Lowe
“I took 10 days off to work private medical T&F Olympic Trials for a few athletes. Just got back yesterday and my office is still standing and everything was smooth when I was gone. First time I’ve ever left my office with little to no stresses about it.”
— Dr Jessi Janorschke
“I have gone from barely keeping my doors open to CRUSHING every goal I have set. Dr Barbara Eaton has helped me transform my practice and my life!! I am LIVING my IDEAL LIFE of caring for people through chiropractic AND being there for my family. We celebrate victories and lift one another up when needed. I have made some of the best friends of my life here in this tribe!!”
— Dr Michelle Schwenn
“At the end of March I was regretting the decision to work for myself and finding money to be hard…I said YES to Dr Barbara’s help and in April my practice blew past first quarter numbers even while I took 3 days off.”
— Dr Cecelia Mikles
“When I started, I was burned out and ready to quit… now I live less in fear and dream more than ever. Iron sharpens iron.”
— Dr ShaRhae Matousek
“I didn’t realize how stuck I was in boredom until Dr Barb helped me see it. I’m ready to feel alive again.”
— Dr Nicole Quinn
“The confidence I’ve gained has given my husband confidence in my (our) endeavors and has our kids dreaming wild dreams. I now have the confidence to make changes in my business so that it works best for me.”
— Dr Andrea Kuykendall
“When I started, I was burned out and ready to quit… now I live less in fear and dream more than ever. Iron sharpens iron.”
— Dr ShaRhae Matousek
“Working with Dr Barbara was one of the best decisions I could have made when I decided to open my own practice. The resources are unlimited and the tribe is incredible, providing constant love and support when I need it. Highly recommend joining if you want to take massive action and reach your highest potential.”
— Dr Baley Mikita
“This past year has been a wonderful year of action for my business, mindset, and leadership skills. Dr Barb is a wealth of knowledge, an excellent collaborator, and a huge source of resources. Coaching with her was well worth every penny and minute of time invested!”
— Dr Val Chiropractic
“Dr Barbara Eaton has helped me to completely transform my business and my life. She helped me develop the right mindset to make work fun, easy, and much more profitable. I received even more value than I could have dreamed of—I completely recommend her coaching and bootcamp!“
— Dr Ada Collins
“I’ve been working with Dr Barb for almost 5 years and she continues to provide amazing insight and content. Any time I have a challenge or an issue she has a solution, which is invaluable even after practicing for 25+ years. I truly love this community and would recommend anyone to talk with Dr Barb—she is the real deal!“
— Dr Andrea Moses
“I have yet to find a coach as caring, kind, and driven as Dr Barbara Eaton, who pushes you to reach beyond your full potential. She helps you press through roadblocks to unleash a higher level of yourself than you ever knew existed, completely changing my life for the better. The best investment I could ever make was hiring Dr Barb; your life will only skyrocket with rewards because she helps you tap into your true potential.“
— Dr Ashley Saylor
“Joining Dr Barbara Eaton’s 56-day chiropractic boot camp to double your business is the best decision I have ever made for my practice. She genuinely wants to see you succeed. You will never just be another number in a group. You are joining a family! And just when I think it can’t get any better, boom she adds another lesson to make you successful, not only in practice, but in life.”
— Dr Robin Ure
“She met our needs with where we are now and has been giving us more tools than we could have ever imagined to help us SUCCEED & GROW!! The energy in her group is on FIRE with passion and dedication!!”
— Dr Brooke Terwilliger
“Her selfless guidance, the network of amazing doctors that comes with her coaching… They are the reason I’m in business and thriving in my first year. I have paid myself since day one and an employee since month 2 very comfortably. I have everything I need to be successful in business and MORE because of Dr Barb.”
— Dr Sara Perry
“Dr Barb is a master, and she alone would make this investment worthwhile. But when you add in the group knowledge, both from her connections and our peers, this program is priceless. You get multiple perspectives on a variety of content, with the opportunity to pursue those that inspire you most.”
— Dr Jessica Bruin
“Dr Barb has tons of content. TONS. She strives to help you break it down to meet your specific needs, and she offers many ways to connect with her for one-on-one help. Her daily systems are easy to implement.”
— Dr Andrea Mills Oliveau
“Dr Barbara holds a safe space for our group where we are able to look deeper into ourselves to consciously choose what is true, and to let go of old, outdated beliefs that hold us back. The group is some of the warmest people I have met and I look forward to our weekly meetings. If you have a desire to grow, to learn more about what drives you, to open up to greater levels of your being, join today.”
— Dr Gale Williams
I can truly say that not only has this Bootcamp doubled my chiropractic business, but it also has given me an exceptional tribe to support me and give me confidence in stepping out of my comfort zone. The last 1.5 years I’ve felt less alone, more confident and more valuable than ever. This truly is the biggest blessing in my business!
— Dr Cecelia Mikles
“Dr Barbara is an amazing coach! She always has a brilliant response/solution to questions and challenging scenarios we face. She is caring & passionate, and gives a ton of tools to really boost your business.”
— Dr Sheila Schielke
“I am starting to see the results of having better systems and office flow, and I am only in week 3! The bootcamp is definitely well worth the time for anyone who is willing to put in the time and take action!”
— Dr Molly R. Hamilton
Dr Barbara is not your standard successful coaching! It’s above and beyond my expectations as fas as expert content, “tribe” support, and practical, applicable practice building, life growth, and development”
— Dr Danielle Lee
NEW YORK TIMES & WALL STREET JOURNAL BESTSELLING AUTHOR OF 10 BOOKS
Social Media Made Rich
Bestselling business author, speaker, and entrepreneur on a mission to eradicate entrepreneurial poverty.
CEO of Staffless Practice
Over the past two years of intentionally caring for myself, I’ve uncovered some powerful truths about how real transformation actually happens. I used to say I didn’t have time to exercise, rest, or enjoy nature, but the reality was that I simply wasn’t prioritizing myself. The moment I started scheduling movement into my day—whether that meant a 20-minute walk, stretching on my living room floor, or strength work that actually felt good—my entire rhythm changed. By rearranging my calendar, saying “no” more often, and treating my health like a non-negotiable appointment, my body finally began releasing the 80 pounds I’d collected over 13 years.
I also stopped suffering in silence with perimenopausal symptoms. Instead of pushing through and pretending it didn’t matter, I found a Naturopath, ordered labs, and committed to whatever protocols were needed—supplements, hormone support, sleep hygiene, and nutrition shifts. Because I finally addressed the root causes, my energy stabilized, the mood swings calmed, my labs returned to wellness ranges, and my blood pressure came back down to 107/72. It wasn’t magic; it was stewardship, consistency, and a willingness to let experts help me.
One of the biggest internal shifts came when I realized that my family, clients, and friends were never meant to depend on me as their constant source of strength. I used to believe everything would fall apart if I wasn’t always available, so I ran myself ragged trying to be everything to everyone. The turning point came when I intentionally stepped back, prayed more, and trusted God to do what I’d been trying to control. And guess what? Everyone was perfectly fine—actually better—when I stopped micromanaging. They flourished, and I learned to breathe again.
And perhaps the hardest truth of all: I discovered that putting myself last wasn’t humility at all. It was pride dressed up as selflessness—the belief that the world needed me to hold it together. When I finally admitted that, everything shifted. I learned to ask for help, to rest without guilt, to nourish my body, and to serve from a full vessel instead of an empty one. THAT is when joy returned. That is when freedom came. And that is when I truly began to feel alive again.
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There comes a point when strategy isn’t enough. When the only way forward is full alignment. Instead of chasing more, it's time to pivot to reclaim what matters most. Peace. Purpose. Presence. This comes from building a business that rises with you, instead of resting on you. If that’s the shift that you’re craving too, YOU’RE NOT ALONE. You’re in the right place. Let’s start your transformation and build what lasts.
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